09 Sep 2011 No Comments
How To Select The Colors Of The Website
The color is often overlooked in the field to maximize the returns on investment Web Design. Sale house can be strongly influenced by changing its color. Never came across a website that uses a combination of funky print and background colors? If you ever want to experience an eye-twisting headache, try reading yellow print on a blue background. September will see black text on a white background so it’s the best color combination for reading, then and offline.
And why is even more difficult to read the text on the display as it is on paper, we all have to be particularly careful when choosing the colors of our site, or suffer less than optimal for the site traffic and repeat visitors.
Colors should also be dictated by other, less obvious goals, when designing or re-vamping a website. It is important to realize that different colors invoke different emotions that are associated with specific concepts and say different things in each society. For example, green moments often associated with freshness or money, which is pretty obvious if you think about it. But each color done that and some of the feelings and concepts are more subtle. For example, pure white light, or goodness and purple can be associated with royalty or sophistication. In addition, each color carries with it both positive and negative thoughts. The emotions and concepts that you associate with certain colors may be different associations of other people, but there are themes that run through each color. Here are some:
Red: Positive: Sense of power, strength, action, passion, sexualityNegative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge
Yellow:Positive: Caution, brightness, intelligence, joy, organization, Spring timeNegative: Criticism, laziness, or cynicismBlue: Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and securityNegative: Fear, coldness, passivity and depressionOrange:Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energyIgnorance: Ignorance, inferiority, sluggishness and superiority
Purple:Positive: Royalty, sophistication, religionNegative: Bruised or foreboding
Green:Positive: Money, health, food, nature, hope, growth, freshness, soothing, sharing, and responsivenessNegative: Envy, greed, constriction, guilt, jealousy and disorder
Black:Positive: Dramatic, classy, committed, seriousNegative: Evil, death, ignorance, coldness
White:Positive: Pure, fresh, easy, cleanliness or goodnessNegative: Blind, winter, cold, distant
An important goal of marketing is to invoke emotion in the audience. We know we can do some kind of emotional reaction in people who are marketing and contacts, we have a better chance of forcing them to buy from us. The battle between logic and emotion that rages in each usually won by the emotion most of the time. When choosing the colors of our websites and online media with deliberate care, we are deliberately trying to invoke a specific emotional response that will increase sales. Then select the colors of your care.